Operate At A New Level Without Losing Yourself

Tier One Coaching helps high-performing professionals tap into the internal operating system that enables them to trust themselves, choose intentionally, and lead from alignment.

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MEET Jenks

I’m Brandon “Jenks” Jenkins. Leadership coach, retired Naval Aviator, and someone who has lived the pressure of shifting into brand new arenas.

After 26+ years in uniform and years of coaching leaders, one truth stands out:
Your leadership improves the moment you understand who you are and how you're meant to lead.

Most leaders don’t hit a wall because they lack capability. They hit it because the role demands a different way of thinking, deciding, and showing up, often before they’ve had time to figure out what that looks like for them.

I learned this firsthand.

Before stepping into the highest leadership role of my career, I hired a coach.

Not because things were broken, but because I knew waiting would cost me, my team, and my family.

That work gave me clarity about what mattered most, how I wanted to lead, and what I needed to let go of as I moved from expert to leader.

That experience became the foundation of how I coach today.

I work with high-performing experts stepping into leadership roles who know the old playbook won’t scale and don’t want to wait for burnout, breakdowns, or lost trust to figure out how they’ll lead.

If you’re willing to slow down, reflect honestly, and invest in getting clear before things start breaking down, we’ll work well together.

-Jenks

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Why Work With Tier One Coaching?

Clarity
A deeper understanding of what drives you, what matters most, and how that translates into your leadership.

Purpose
A clear connection between your values and the mission you’re leading, whether you’re stepping into a new role or recalibrating your path.

Growth
Tools and reflection frameworks that help you think with more clarity, communicate with more impact, and lead with more intention every day.

Confidence
A grounded sense of direction so you find your natural style and lead your team with consistency.

Blueprint
An internal operating system that helps a person trust themselves, choose intentionally, and lead from alignment when the old path no longer fits.

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Clarity

Purpose

Improvement

Confidence

Blueprint

Is BluePrint Process Right For Me?

What leaders are saying about Blueprint Leadership

I was seeking some help navigating a lot of personal and professional change in my life when I found Tier One. Having known Brandon for years, I asked him about the Blueprint method and if he thought it would be helpful for me. After hearing more about the coaching style, I was intrigued by this novel approach and I signed up. Throughout the process, the sessions have been illuminating and have really helped me to focus in on how I think and work in personal and professional situations. I am still blown away by how often the process was validated to me while we were going through all of the steps. At several instances during our progress, I noted little things that completely validated the entire method. Brandon is a pro and will approach each session with a client as a personally individualized discovery.

Paul H.

The philosophy behind Blueprint Process is discovering the innate blueprint we each have for our lives. Our blueprint is the core of who we are - what drives us, makes us passionate, gives us purpose. Sound easy? It isn’t as intuitive as we might think. Years of peer pressure, social imprinting, and keeping up with the Joneses can bury our self-identity. Real work is involved to dig deep and discover the epicenter of who we are. This is where Brandon comes in - pulling the strings through in-depth discussion to discover my personal Blueprint.

Matt L.

This process has allowed me to become more intentional with my time, which in turn, has aligned with business development and growth, and more personal time with loved ones. It also helped me recognize values of mine that did not align with my current career. This helped me make a long over due shift in my life professionally to a career that does align with my core values. I’ve always held positions to serve people. I now know why because serving others is part of my blueprint. I highly recommend Tier One Coaching, as it has changed my life.

Chris C.

Brandon’s coaching and mentorship has made a big impact on my life. He’s an expert and uncovering true intent and helping align it to future goals. His approach is superior to any other executive coaching I’ve experienced. I will continue to work with Brandon for years to come.

Adam W.

Brandon’s seamless blend of empathy, strategy, and thoughtful questioning have helped me immensely. His ability to get to the heart of an issue and then help me not only understand the true crux of my dilemna but also reason through those issues to arrive at actionable solutions has been transformative. If you are a business leader or entrepreneur seeking to unlock your potential, you need to have a call with Brandon today!

TOM M.

I recently completed my Life Blueprint with Brandon Jenkins. Brandon is a wiz at diving deep into some legacy thoughts, issues, beliefs to get to the core of who you are. I tell people all the time to find their true north and chart the path to get there. DM Brandon and get started. You will not regret it.

Cody H

I have experienced so much growth and clarity over the past two years, working with Jenks at Tier One Coaching. Because I see myself much more clearly, I am able to make decisions about my future that more closely align with my purpose. I cannot overstate the immense benefit I’ve received - truly a game-changer.

Alyssa A.

Leaders come to Tier One Coaching when what always worked before won't work in this new arena. More effort isn’t the answer and expertise alone won’t scale. They’re stepping into a new environment and want a way to live and lead that’s aligned with who they are, before things start breaking down.

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