May 3, 2025 - By: Brandon Jenkins
You can follow the accepted path and still feel ‘off.’
For a long time, I did what most high performers do.
• I took the next step.
• Then the next one.
• And the one after that.
Because that’s what success looks like, right?
Keep advancing. Keep achieving.
But eventually, I had to pause and ask:
Is this path actually mine?
Or have I been following someone else’s path without
ever checking in on what really matters to me?
I call it the golden path fallacy.
At the time, I wasn’t calling it purpose or Blueprint yet.
But I was definitely searching for alignment.
• With my values and strengths
• With the kind of work that felt meaningful
That realization kickstarted everything.
Are you starting to ask those questions?
You’re not alone.
And you don’t have to figure it out on your own either.
Reach out. Let’s start a dialogue.
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