November 1, 2025 - By: Brandon Jenkins

Coach Brandon Jenkins, pictured outside on a partly cloudy evening. He writes about when achievement stops being enough.

There’s a moment when achievement stops
being enough.

Years ago, my commanding officer asked me
a simple question:

“Why do you want to be a commanding officer?”

I paused for a bit then said,
“Because it’s the next step.”

That’s when he said something that stuck with me,
not word for word, but the message was clear:

That answer might not be enough to sustain you
when the job got hard.

And he was right.

In that moment, I realized I was following a path,
not my purpose.

I was doing what I thought I should do, without
asking what truly mattered to me.

That conversation planted a seed.

It made me start asking deeper questions:

• What’s really driving me?
• What kind of leader do I want to be?
• What life am I actually trying to build?

It’s what eventually led me to uncover my Blueprint,
and to align what I was doing with who I was
meant to become.

That’s when everything started to change.

Leadership felt lighter.

Decisions made more sense.

And success began to look a lot different.

If you’ve ever found yourself saying,
“It’s just the next step,” pause and ask a better question:

Is it my step?

Ready to explore that question and reveal
your own Blueprint?

Message me.

Click to connect with me at LinkedIn! 

P.S. I’m opening space for 3 new Blueprint leadership
clients in 2025. Let’s team up.