March 21, 2026 - By: Brandon Jenkins

Coach Brandon Jenkins writes about what comes first in new leadership roles. The picture shows his name on the side of a military helicopter.

One of the first realizations when you step into a new
role or a new organization:

What worked before isn’t going to be enough here.

That’s uncomfortable.

Because the habits, instincts, and expertise that
got you here are still part of you.

But the environment is different now.

The context is different.
The expectations are different.
The consequences are different.

And you begin to notice something subtle.

You can’t rely only on what you’ve always done before.

You have to learn how to operate in this new arena.

That’s the transition many leaders quietly navigate
when they start operating at a new level.

If that’s something you’re working through right now,
feel free to reach out.

I find myself having this conversation often with
leaders in that moment.

Click to connect with me at LinkedIn! 

📸 Photo from the day I first saw my name on the side
of the helicopter after assuming command.